Public relations is a profession with no specific job description that can give the full actuality of what PR is. There is much more than a task you are to fulfill that will get the job done, but actions and the personality of the person that will showcase quality work in the profession. The purpose of this paper is to inform the reader of the true essence of public relations and what it entails. This will be done through the created definition and further demonstrated with the philosophy of PR including the ontology of PR, the epistemology of PR, the axiology of PR, and the teleology of PR. Concluding with necessary ethics and a biblical worldview to fully comprehend the true definition of PR.
Politics and fashion don’t exactly sound like they belong in the same world, but Nike defied the odds of these two world clashing when they decided to endorse Colin Kaepernick as the face of their “Just Do It” campaign. Colin Kaepernick, former NFL quarterback, stands for activism, no longer watching people in this country undergo oppression. Nike is the example that brands should take, instead of turning a blind eye to what change needs to happen in society, taking a stance and making a difference where it matters.
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